Designing Experiences That Inspire and Deliver
Human-centered UX and UI services that blend research, creativity, and technology to make every interaction effortless and engaging
At iHorizons, we believe outstanding design starts with understanding people. Our UX/UI practice blends deep user research, data-driven insight, and applied AI to create interfaces that feel effortless and deliver measurable impact. By combining empathy, design thinking, and intelligent automation, we craft products that respond to real customer needs, evolve with behavior, and enhance every interaction; from the first click to long-term engagement.
What we do
We help organizations create digital experiences that connect with users and support business goals. Our UX/UI services cover the full journey—from discovery to testing—so you get products that are intuitive, accessible, and ready to scale.
- Customer-centric Research: In-depth discovery sessions, market benchmarking, and behavioral analysis to understand what truly matters to your audience.
- Experience Strategy & Architecture: Clear information structures, optimized user flows, and data-backed journey mapping that support your goals.
- UI Craft & Design Systems: Scalable, on-brand visuals and component libraries for consistent performance across devices and channels.
- AI-Enhanced Creativity: Machine learning helps us spot design opportunities, personalize layouts, and validate options faster than traditional methods.
- Prototyping & Validation: Low- and high-fidelity prototypes, interactive demos, usability testing, and A/B experiments to refine ideas before launch.
- Accessibility & Inclusivity: Compliance with accessibility standards, inclusive language, and adaptive layouts for different abilities and contexts.
How we work
Our approach combines design thinking with disciplined delivery:
- Discover – Use qualitative research, analytics, and AI-powered heatmaps to uncover customer needs and behaviors.
- Define – Translate insights into problem statements, personas, and measurable design goals.
- Ideate – Combine expert brainstorming with generative AI to explore multiple design paths quickly.
- Prototype – Build interactive models, run automated usability checks, and predict engagement through AI simulations.
- Test & Improve – Validate with real users, leverage AI-driven A/B testing, and continuously optimize for adoption and satisfaction.
Our work is embedded into your development lifecycle—integrating with DevSecOps, automated testing, and headless architectures; so great design remains sustainable as you scale.
Why iHorizons for UX/UI
- Customer-first mindset: Every touchpoint is designed around real user goals and measurable outcomes.
- AI at the Core: We use machine learning for personalization, predictive design, and automated optimization, accelerating delivery while improving relevance and quality.
- Proven Expertise: 30 years of experience building mission-critical platforms across MENA.
- Integrated Teams: Designers, engineers, and data specialists work side-by-side to turn insights into production-ready assets.
- Future-proof Design: Component-based systems and API-first patterns ensure your interfaces evolve with technology and business needs.
Reference Projects
Our modern UX/UI approach has shaped:
- Ooredoo different Opcos: Qatar, Kuwait, Algeria and Iraq
- Woqod
- Alif Stores
- Fadaat Media entities like: Al Araby Al Jadeed, Syria TV, Al Araby TV and Misbar.
- Leading government agency
- Distinguished government office in Qatar