Turn Data into Growth
End-to-end analytics, attribution, and CRM strategies that accelerate acquisition, engagement, and retention.
We help organizations unlock the full potential of their digital ecosystem by enabling data-driven growth, funnel intelligence, and accurate attribution across all marketing and product touchpoints. With deep expertise in GA4, Firebase, Clevertap, Branch/Adjust MMPs, server-side tracking, segmentation, predictive modeling, and lifecycle automation, we transform raw data into actionable strategies that elevate ROI, retention, and customer value.
Whether you’re aiming to scale your app, improve campaign effectiveness, or build a unified analytics infrastructure, our solutions bring clarity, measurement discipline, and repeatable growth frameworks to your digital operations.
Marketing Analytics & Attribution
Accurate data is the foundation of intelligent decision-making. We design and implement advanced analytics that unify cross-channel marketing performance, app behavior, and lifecycle insights.
We specialize in:
- Full-funnel tracking with GA4, Firebase, Adobe, Looker dashboards
- MMP implementations with Branch & Adjust for accurate app attribution
- Server-side tracking & Conversion APIs (Meta, TikTok, Google) to reduce signal loss
- Unified reporting dashboards integrating BigQuery, GCP, ETL/ELT pipelines
- Campaign performance analytics across SEO, SEM, social, email, push, SMS, and in-app
- Cohort analysis, behavioral segmentation, and retention insights
- Predictive modeling for churn risk, LTV, and purchase probability
Outcome:
Consistent, reliable data that sharpens marketing decisions, optimizes spend, and connects every campaign to real business outcomes.
App Growth & Lifecycle Marketing
We design and automate sophisticated CRM journeys that nurture users from onboarding to long-term retention.
Our lifecycle & engagement solutions include:
- Automated journeys for onboarding, churn prevention, reactivation, and repeat purchase
- CRM implementation on Clevertap, Firebase, MoEngage, and custom triggers
- Personalized omnichannel engagement: Push, Email, SMS, In-App, WhatsApp
- Event architecture & behavioral triggers for tailored communication
- Experimentation frameworks: A/B testing & multivariate testing
- Loyalty analytics: tier performance, reward engagement, and uplift measurement
Outcome:
Higher activation, better engagement, reduced churn, and personalized user experiences that drive repeat behavior.
Marketing Data Infrastructure & Dashboards
A scalable data foundation enables fast insights and strategic growth.
We build complete analytics infrastructure including:
- Data modeling on BigQuery & GCP
- ETL/ELT pipelines for automated reporting
- Real-time dashboards for marketing, product, CRM, and leadership teams
- Marketing mix & attribution dashboards for true ROI measurement
- FIFA-level live dashboards (e.g., delivered at Ooredoo Qatar, World Cup 2022–23)
Outcome:
Always-on visibility of performance, budgets, conversions, retention, and customer value – enabling confident decision-making.
Approach
Our structured methodology ensures accuracy, scalability, and business impact:
- Marketing & product tracking assessment
- Unified measurement frameworks & KPI architecture
- Funnel mapping, channel dependency & event modeling
- Deployment of analytics tags, server-side integrations, MMP SDKs
- Attribution calibration & cross-platform validation
- Segmentation strategy & predictive modeling setup
- Dashboard development & insights governance
- Experimentation roadmap for continuous optimization
Outcome:
A measurement ecosystem that drives continuous growth and aligns teams around one source of truth.
Why It Matters
A strong analytics and CRM foundation:
- Drives efficient acquisition and lower CPAs
- Powers personalization to improve retention & conversion
- Ensures attribution accuracy across privacy-restricted platforms
- Provides real-time insight for faster, confident decision-making
- Builds sustainable long-term growth through data-driven strategies
In a privacy-first world, organizations need more than tools, they need a growth system.
We help you build exactly that.
What You Get
-
Accurate measurement & attribution
- Higher campaign ROI
- Improved activation & retention
- Clear visibility across all channels
- Better LTV, frequency, and reduced churn
- Faster and more predictable growth